Agro Innova, Georgetown University Internship International Consulting Project - Spearheaded by Kosmos Energy and Hilltop Global Group
Excellent experience working With Georgetown University!
In March 2019, Agroinnova had a truly profound information exchange and experience with the student consulting team from Georgetown University as part of their Global Business Experience (GBE). The faculty-led engagement matched a group of 2nd year MBA students with Agroinnova with the primary focus on providing key strategic recommendations to help refine the company’s operating model and core business offering. Our team was highly impressed with the in-depth scrutiny and analysis of all areas of Agroinnova’s business, and over a period of 3 months, worked with our team to refine our operating model and crafted a marketing strategy to expand our reach and accelerate our growth. The student team came with strong and diverse technical expertise which added significant value to the consulting engagement outcomes. The team comprised of;
Pawin Arayavechkit from Thailand who earned his bachelor’s degree in Industrial Engineering in 2012. He spent three years in the automotive industry taking care of regional logistics as well as returnable packaging circulation control and improvement in the ASEAN region. He was also in charge of system improvement. His job responsibilities included enhancing the adoption of electronic data interchange systems between group companies and investigating the global supply chain of a particular model for phased out control. Afterwards he worked for another 1.5 years improving the logistics in a family-owned business selling medical supplies for animal use.
Karl Delatour from Haiti earned his bachelor's degree in Finance in 2014. After graduating, he spent 3 years working in international development at the Inter-American Development Bank (IADB). While at the IADB, he focused on coordinating the implementation of a $23M agro industrial project aimed at recapitalizing large agriculture firms in Latin America and the Caribbean.
Nikolaus Geihe from the United States earned his bachelor’s degree in Chemistry in 2008. Immediately following college, he attended the U.S. Army Officer Candidate School and was commissioned as an Armor Officer. Over his 5 years of service as a military leader, he led three separate units of up to 37 people and was directly responsible for the success of his team and the well-being of the people under him. More recently, he completed a summer internship at Deloitte Consulting as a Human Capital consultant where he did work in communications strategy and organizational development. Upon graduation from Georgetown McDonough School of Business, he will be returning to Deloitte consulting full time to begin his career in Human Capital.
Eugene Hwang from the United States earned his bachelor’s degree in Finance and Information Systems in 2008 and his master’s degree in Business Analytics in 2015. Over the past 8 years, he has worked primarily in consulting, starting his career at PricewaterhouseCoopers where he helped implement a continuous transaction monitoring software to identify improper payments for the Department of Defense. From there, he transitioned over to Salient CRGT, a data analytics consulting firm, where he helped implement a business intelligence solution for the National Science Foundation.
With the Georgetown team, we had several design thinking sessions on developing a viable marketing strategy to accelerate adoption of our product, and scaling up our operations. We spent several sessions reviewing our products, in particular the Akokotakra software. The review process sought to identify ways to increase the customer base locally with monetization as a key consideration.
The next phase was analyzed prospective countries in Africa to target for expansion. A comparative analysis based on GDP per capita, purchasing power parity, and other criteria were used to rate the countries (good, average, poor). Nigeria, Cote D’Ivoire and Guinea were the main expansion targets analyzed. Other decision included Economic Growth prospects, Political Stability, Internet usage/penetration, innovation index, Agricultural Value Addition and employment in Agriculture.
The practical analytical framework developed by the Georgetown University Student Consulting team is instrumental to Agroinnova’s expansion strategy and we plan to consult it regularly as we work to successfully pilot the software in Ghana. We will then gather and review the lessons learned, refine where necessary and plan for an expanded implementation to the target markets identified.
As a startup, this experience was very fruitful for Agro Innova and has positioned us to execute our marketing and expansion strategy with confidence.
We commend Kosmos Energy Georgetown University and Hilltop Global Group for providing us this practical learning opportunity.
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Creating an Internship Program to Bridge The Francophone Language Gap
Looking to expand into Francophone West Africa, Agro Innova created a framework to help Francophone interns grow their English skills while translating marketing material. This creates a level of readiness for the Francophone market with regards to our product and services with a win-win situation for our international interns and the company being globalized. Below we will show you how we formed our step by step process.
Meet Fatou Doumbia Our Intern Content Translator